Mohamad El Lakis

Mohamad El Lakis is the Sales Director for JLG Industries, based in Dubai, UAE. He leads growth across the Middle East, Africa and Turkey, overseeing a wide network of distributors and strategic key accounts. Since joining JLG in 2019, Mohamad has drawn on 13 years of regional business leadership across sales, operations, and team development in the construction and aerial work platforms (AWP) sectors to deliver sustainable, customer-centric results. Known for creative, strategic thinking, he builds adaptable business models that anticipate market shifts and respond proactively to customer needs. Mohamad’s top priority is his team: he invests in capability, collaboration and accountability to elevate distributor excellence and long-term partnerships. Under his guidance, the region focuses on disciplined execution, service quality and continuous growth to secure competitive positioning for JLG and its partners. Outside daily execution, he fosters talent and best-practice exchange to power innovation and measurable growth across MEA and Turkey.